Lingerie advert of women ‘squeezing’ boobs is banned by Facebook – can you see why?

In an age where some music videos look like x-rated porn flicks, you wouldn’t expect an underwear advert to be causing a stir.

But Berlei’s latest ad campaign has been banned on Facebook and Instagram deemed it as “offensive”, news.com.au reported.

The ad in question shows women facing everyday struggles as they try and squeeze their boobs into ill-fitting bras and fiddle with awkward straps.

In an age where some music videos look like x-rated porn flicks, you wouldn’t expect an underwear advert to be causing a stir.

But Berlei’s latest ad campaign has been banned on Facebook and Instagram deemed it as “offensive”, news.com.au reported.

The ad in question shows women facing everyday struggles as they try and squeeze their boobs into ill-fitting bras and fiddle with awkward straps.

Berlei added that Facebook banned the advert because of “the pixelated nudity, overt focus on bouncing breasts and overly zoomed images”.

A statement from the company added: “The ad highlights the daily realities women have with their breasts in an honest and authentic way.

“Like the bra itself, the ad was designed to empower women to care for and invest in themselves.

“Berlei believes this case highlights society’s issues where breasts are classed as sexual property.

“They also would like to change the narrative of how brands advertise to women and hope to be able to take their message to their online community without being suppressed.”

The ad – which promotes the brand’s new Womankind range – was also temporarily banned from Youtube but it has since been reinstated.

Before they made the advert, Berlei surveyed 500 women about the daily struggles they face with their bras.

While Facebook and other social media sites aren’t impressed with the ad, social media users are loving it.

One Youtube user said: “This ad is great, so emphatic and with a funny and legible message.”

While another added: “Best ad I’ve seen in my life”.

The reason the video got banned is that Facebook’s advert policy dictates that videos cannot focus on one body part, such as boobs.

And they’re not the only underwear brand to get an ad banned. Fellow Australian lingerie brand Honey Birdette recently had one of their images banned for being too racy.

The sexy photo drew complaints because the model’s nipple was on show through a sheer bra.